Nine reasons for your brand to use social listening tools - Tereza Litsa, ClickZ

Social listening is the process of monitoring and analyzing conversations across social media, centered around specific keywords, phrases, or brands. As social media becomes more important for marketers, it is also crucial to justify its return on investment in the strongest possible way. Social listening can be beneficial both in helping brands explore the different opportunities to improve their online presence, and in proving the worth of social media as a marketing tool. When done well, it can go beyond simply monitoring for mentions and likes to become a crucial component of a social strategy. https://www.clickz.com/nine-reasons-for-your-brand-to-use-social-listening-tools/112315/