Higher ed leaders: It's time to strengthen your social media strategy - Autumn A. Arnett, Education Dive

A new EAB study found underrepresented minorities rely more heavily on social media to help guide their college search and selection process than do other students. The survey found 27% of first-generation students, 25% of Hispanic students, 24% of African-American students, and 24% of students from households with $60K or lower income levels report they first discovered a college on social media, compared with significantly lower percentages of legacy, Caucasian and higher-income students. According to a survey of 5,580 college-bound students released Tuesday, underrepresented students are less likely to see their family and friends as resources, and they are less likely to have opportunities to visit prospective schools in person. http://www.educationdive.com/news/higher-ed-leaders-its-time-to-strengthen-your-social-media-strategy/441858/